Study Proposal

My MA study proposal will use visual communication to advocate a more moderate consumption, exploring the possibilities of re-design and re-utilization, based on a design philosophy seeking the balance between consumption and environment.

All things created by predecessors that could be still used nowadays have a timeless quality of ‘eternal creation’. Yet old or abandoned things made by human beings have witnessed the passage of time. Giving these things a new life is a kind of return, as well as an expectation of a nice time in the future.

London boasts of its historic constructions and rich cultural background. The city has enjoyed a long period of advantages in economy, and is highly developed in term of contemporary arts, mainstream culture and counter-culture.

The development of London relates strongly to the brilliant combination of different cultures.  My aim is to find ways that this diversity could reflect a more moderate balance between people and environment in London.